From: Depesh Mandalia, a Marketer of 15+ years and Advertising pro.
To: You, the Meta advertiser that deserves better
WARNING: this message contains powerful advice and direction and is intended for good use, to improve the lives of you and your customers.
Dear reader,
This letter contains the same advice that I’ve shared on stage, podcasts, masterminds and forums around the world.
The same guidance that I’ve applied to take businesses from 5 or 6 figures to 7-figures and more in revenue, profitably and consistently.
The same guidance that’s helped thousands of others apply it to their business too.
However you got here, to this website, I want you to know that if you experience instability, unpredictable results and feel you’re constantly chasing new and shiny ways to manage Meta ads, you’re not alone. And neither is it your fault.
In fact for the 10 million+ advertisers on the platform, it is getting harder and harder to get consistent, profitable results.
CPMs rising, conversions bouncing up and down. Competitors spending more and more.
Businesses are dying because the platform they once relied on has become too difficult to maintain profitable results.
And Meta (formely Facebook) are NOT doing enough to help us. They’ve given us this amazing advertising system but the support SUCKs. I know you know what I mean…
But here’s the thing; we’re able to bypass that.
We use the Facebook App algorithm against them.
It’s not some marketing hook to get you interested.
Neither is it against ads policy, or anything Meta would disagree with.
In fact Meta have taken MY advice in helping more advertisers to get more consistent results too.
Like how they first started using the concept of COLD, WARM and HOT audiences to funnel users in their marketing material in 2015 AFTER I shared it in a talk at Menlo Park with them earlier that year.
I’ve managed well over $40M in ad spend through my agency (we’ve lost count to be honest, though the amount doesn’t matter), and millions personally.
You learn a lot by doing – not just from your successes, but from failures.
I failed for 18 months with Facebook ads before I ‘got it’.
I wish I could have bypassed that, but back in 2012 the knowledge and experience you have available to you, a click away, was not available back then.
In 2014 something clicked. I took an Ecommerce business from $800K revenue to $8M with one shift in my approach.
In 2015 I scaled to $26.5M.
But it wasn’t until 2016 I took a step back and actually tried to reverse engineer exactly how I did that.
How was I able to go from spending $100 per day at a loss, to spending $200,000 PER DAY profitably?
What I’ll share with you here might surprise you.
Expertise is not in knowing what to do when things are great – because anyone can increase budgets – it’s knowing what to do when things don’t go to plan.
Without the losses I made, and knowing how to RECOVER from them I wouldn’t have been so successful with Facebook advertising.
They say you need over 10,000 hours to really call yourself an expert. Well I’ve been in advertising on Meta/Facebook since 2012 with my ads running 24/7 in some form or another since then.
Did you know that aeroplane pilots practice crashing?
Why would they do that?
https://www1.bpmmethod.com/7-figure-map
https://archive.ph/wip/1j2ni
Value; $997